When a business evaluates a website for a partnership, guest article or link-building opportunity, a single metric can look like a shortcut to a decision. The DA score is often used this way, but it is best understood as one signal among several—not a direct measure of search rankings or business value. Knowing what it represents, and what it leaves out, helps marketers make more informed choices.Moz Domain Authority (DA) estimates how likely a website is to rank in search results compared with other sites. It is a predictive metric, not a score assigned by Google. A clear explanation of…
